Ninety Ten Market was founded by Michele Blake, a licensed therapist and owner of Coffee Talk Therapy. This brand exists to shake up the narrative and serve a bigger purpose. 90% of all proceeds go directly into developing grassroots mental health groups, programming, and community initiatives—because therapy should be normalized, and seeking support should not be criticized. 

This isn’t just a clothing brand—it’s a walking conversation starter. Born from the belief that mental health shouldn’t be a taboo topic (or a boring one), we combine brutal honesty with a touch of sarcasm to make statements that matter. Whether it’s anxiety, burnout, or the sheer absurdity of pretending we’re all fine all the time—we say it out loud, so others don’t have to fake it. 

We’re not here to sugarcoat mental health. We’re here to stitch truth into your wardrobe—and maybe make you laugh-cry in the process. 

Join us in making a real difference—each item is a step toward a healthier, more supportive future for all. Shop now, laugh loud, seek help, talk about the uncomfortable, and help us empower change!