Logo for Ninety Ten Market with black cursive text on a blue circle background
Group of seven young friends sitting outdoors on a blue skate ramp, smiling, and enjoying sunny weather against a clear blue sky.

Where sarcasm meets philanthropy—Purchase with Purpose! Our bold, witty designs don’t just make a statement—they make a difference. A full 90% of proceeds go straight back into the community to fund mental health initiatives that matter.

Our Why

  • Group of six friends smiling and laughing outdoors in a city park.

    Mental Health Is Health

    Mental health isn't a luxury—it's a necessity. Just like physical well-being, our emotional and psychological health affects every aspect of our lives. Yet, many people still suffer in silence due to stigma, shame, or lack of access to care. Investing in mental health initiatives ensures that support is available, accessible, and inclusive for everyone who needs it.

  • A diverse group of friends smiling and laughing in a circle, looking down at the camera.

    Education Empowers Communities

    Too often, misunderstandings and outdated beliefs about mental health keep individuals from seeking help. Community-based education programs break down barriers by offering practical tools, raising awareness, and helping people recognize the signs of distress—in themselves and others. When communities are educated, they become equipped to offer support, reduce stigma, and promote early intervention.

  • A diverse group of people placing their hands together in a circle to show teamwork and unity.

    Changing the Narrative, One Conversation (or tshirt) at a Time

    It’s time to rewrite the story around mental health. Through honest dialogue, humor, and radically accepting spaces, we can challenge the stereotypes and create a culture where asking for help is seen as a strength. Mental health initiatives that blend creativity with compassion can shift public perception and build a future where no one feels invisible or alone.

Change the Narrative

Spread the Word