We started Ninety Ten Market to address a real need in our community. By funding mental health education programs, support groups, and local initiatives, we work to change the narrative around mental health and normalize seeking care. With a sarcastic twist, our products spark conversation and raise awareness turning everyday items into tools for connection and positive change. And yes, we truly reinvest 90% of proceeds back into our community. Join us and our community partners: shop with purpose, follow us, share our story, and help make a difference today.
Our Why
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Mental Health Is Health
Mental health is not a luxury—it’s an essential part of living well. Just like caring for our bodies, nurturing our emotional and psychological well-being helps us thrive in every area of life. No one should have to struggle in silence. When we invest in mental health initiatives, we create communities where support, understanding, and hope are always within reach.
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Education Empowers Communities
Too often, outdated beliefs about mental health keep people from reaching out for the support they need. Community education helps change that by offering tools, building awareness, and showing us how to recognize when someone is struggling, whether it’s ourselves or a loved one. When knowledge spreads, compassion grows, stigma fades, and communities become places of hope and healing.
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Changing the Narrative, One Conversation (or tshirt) at a Time
At Ninety Ten Market, we’re rewriting the story around mental health. Yes, it’s true, we give 90% of every purchase back to fund mental health initiatives. By combining creativity, compassion, and a touch of humor, we challenge stereotypes and foster a culture where asking for help is seen as a strength. Together, we can shift perceptions and build a future where no one feels invisible or alone.
Change the Narrative